Too many people do not have equal access to the goods and services we need for a decent life, and too much stress is being put on the planet – our shared home.
The waste and inequality of unsustainable consumption is a relatively new invention, and all over the world communities are pushing back against it. When people collaborate and share goods and services, it benefits the community as well as the environment.
Green Action Week is a campaign to promote sustainable consumption.
50 civil society organisations across 30 countries are reigniting cultures of sharing and collaboration to create sustainable access to goods and services, and at the same time reduce stress on the planet through building a sharing community (read a guide to this theme here).
Activities take place through the whole year. Below are just some early highlights from the main campaign week (30th September – 6th October). We are just getting started.
A Sharing Community is not a new invention from rich countries, it is an ancient part of many cultures.
Green Action Week participants found that they could draw on their community’s traditions to find techniques for sharing and collaboration that connected different generations.
In the words of one participant: “the concept of sharing is not new, but it needs to be rejuvenated according to modern times.”
If sharing community activities or the ways we talk about sharing community only focus on the environment, we will find it harder to persuade people to join, and we will find it harder to truly solve the crisis we currently face.
Working in some of the poorest communities, Green Action Week participants are creating campaigns which take on social inequality and environmental damage at the same time.
In India, school children from different backgrounds found themselves learning from each other and helping each other to find ways to tackle unsustainable consumption and air pollution in their community.
Green Action Week participants know that if they are going to reclaim their traditions of sharing and collaborating then they have to keep finding ways to be visible, to be heard, and to find the most persuasive ways to communicate about a sharing community.
Many participants took to their local media, using local phrases and sayings to convince their communities that they can be proud of sharing as a tradition of their own.
📻 In Zimbabwe, Green Action Week participants took to local radio where they could reach their rural audience best.
For more live updates from all the countries and participants, (as well as in-depth films made by local filmmakers following projects in Brazil and the Philippines), follow the Green Action Week Facebook page.