Citizen consumer and civic Action Group (CAG)

Many in India still do not recognise the importance of sharing cultures, with high levels of consumption leading to unsustainable living and growing inequity in access to goods and services. CAG’s 2021 project aims to set up a ‘Sharing Network’ of consumers to understand, share and practice the concept of sharing and sustainable consumption, with a focus on the next generation. A cartoon booklet will be prepared and distributed to educate young people about the importance of sustainable consumption, along with a sharing event for used toys. Essay-writing and storytelling competitions will be conducted among school children to motivate them to practice sharing cultures for a healthy and sustainable future.