Champions

Our Champions

Our champions in Green Action Week work creatively and meaningfully to showcase what sustainable consumption looks like when community is held at the heart of interventions. Meet some of them below.

ABUCO-TI Burundi

Communities living around Lake Tanganyika will work together to protect one of Burundi’s most important freshwater ecosystems. The campaign will raise awareness of pollution threats through research, community workshops, radio programmes and the creation of a network of environmental ambassadors. By encouraging greater public understanding of the lake’s importance for food security and livelihoods, the initiative aims to strengthen long-term stewardship of this vital natural resource.

Rwanda Consumers Rights Protection Organization (ADECOR)

Communities in Musanze District will be encouraged to repair, reuse, exchange and share everyday goods rather than discarding them. Through awareness sessions, radio programmes, practical repair events and training for youth and women sustainability champions, the campaign will demonstrate how circular consumption can reduce waste, lower household costs and improve access to affordable goods. It will also bring together local authorities, businesses and civil society to explore ways of strengthening community-led solutions.

Asociación Peruana de Consumidores y Usuarios (ASPEC)

Consumers, agroecological producers, schools, universities, markets and local governments will come together to strengthen more sustainable and equitable food systems. Through farm-to-table learning visits, citizen dialogues, market education spaces and training for young people, teachers and community leaders, the campaign aims to deepen understanding of where food comes from and why it matters. A participatory Citizen Agenda for Sustainable Food Systems will capture community priorities and help shape future action.

Citizen Consumer and Civic Action Group (CAG)

Traditional seeds and grains will take centre stage as farmers, consumers, women and young people work together to revive indigenous food heritage in Tamil Nadu. Through focus group discussions, seed exhibitions, cooking competitions and recipe documentation, the campaign will strengthen links between those who grow traditional crops and those who eat them. By increasing awareness and demand for indigenous grains, it hopes to support biodiversity, agroecology and more resilient local food systems.

Colectivo Ecologista Jalisco (CEJ)

Building on its 2025 Green Action Week campaign, CEJ will work with restaurants, consumers, researchers, food influencers and local authorities to develop a practical model for more circular restaurants in Guadalajara. The campaign will identify opportunities to reduce plastic waste and methane emissions through plastic audits, improved organic waste management and better business practices. The results will feed into a new “Circular Restaurants” category within CEJ’s consumer information tool, helping both businesses and diners make more sustainable choices.

Consumers Lebanon (CL)

Traditional Lebanese cuisine will be celebrated as a pathway to more sustainable, resilient food systems. Bringing together women, young people, farmers, cooperatives and local food producers, the campaign will create opportunities to share recipes, cooking skills and stories that preserve culinary heritage while encouraging the use of seasonal, locally produced ingredients. Through community events and digital outreach, it aims to reduce food waste, support local farmers and strengthen appreciation of Lebanon’s rich food traditions.

Ecuadorian Tribune of Consumers and Users

Mangrove ecosystems and the communities that depend on them are the focus of this campaign in San Lorenzo and Eloy Alfaro. Working alongside Afro-Ecuadorian communities, women shellfish collectors, artisanal fishers, young people and local leaders, the initiative will promote responsible consumption through workshops, community meetings, educational materials and visits into the mangroves. By reducing waste, especially single-use plastics, it aims to protect biodiversity while supporting livelihoods connected to these important coastal ecosystems.

Their campaign will take place in Pano parish, Napo province, Ecuador, promoting responsible food consumption and sustainable waste management in a biodiverse Amazon community. A participatory fair will raise awareness of sustainable, local food choices, recycling and composting, featuring ecological products and educational talks. Local women producers and organisations will play a leading role, highlighting their contributions. The initiative supports SDG 12 by fostering community knowledge sharing, encouraging healthier diets and reducing environmental impacts. By showcasing local sustainable enterprises and promoting circular waste practices, it will strengthen community ties and empower citizens to act collectively for a healthier environment and improved wellbeing.

Food First Information
and Action Network (FIAN)

Traditional yam varieties, once an important part of local diets, will be conserved and celebrated through this community-led campaign. Households will establish conservation plots, exchange seedlings and share knowledge about cultivating and preparing traditional yams. A knowledge-sharing workshop, recipe documentation and a community Yam Festival will showcase the cultural and nutritional value of these crops while promoting biodiversity, climate resilience and sustainable food systems.

Lembaga Konsumen Yogyakarta (LKY)
Yogyakarta Consumer Institute

The “Healthy & Inclusive Food Market” campaign will champion access to safe, affordable and sustainable food for all. In response to the growing gap between organic producers and low-income consumers, it will create a shared community space where people can buy, sell and learn about healthy, eco-friendly local food. The campaign will promote the sharing of produce, knowledge, skills and space to bridge the divide between growers and those who need healthy food the most. By showcasing organic produce, encouraging fairer food distribution, and engaging families and children through creative awareness activities such as cooking demos, games and workshops, the campaign will foster stronger community ties. It will also promote environmental sustainability, social equity and inclusive participation in local food systems.

Participatory Ecological Land Use Management (PELUM) Kenya

Communities from Kenya and neighbouring Uganda will come together to celebrate their shared food heritage while strengthening biodiversity and climate resilience. Through a cross-border food heritage festival, community dialogues, seed sharing and the establishment of a community food forest, the campaign will encourage the exchange of indigenous knowledge, culture and sustainable farming practices. Managed by widows and other vulnerable groups, the food forest will demonstrate how agroecology can improve soil health, conserve indigenous crops and strengthen food security while building stronger relationships across borders.

South Sudan Consumer Protection Organization (SSCPO)

Local foods and traditional food knowledge will be celebrated as communities across South Sudan come together to promote more sustainable consumption. Food festivals, awareness campaigns, training and community food-sharing events will encourage consumers to choose locally produced foods while supporting women producers, smallholder farmers and local vendors. By reducing reliance on imported, heavily packaged foods, the campaign aims to strengthen livelihoods, preserve indigenous knowledge and build more resilient communities.

Community Sharing for Climate Action through Community-led Waste Management Initiatives
(working with SAFCEI)

Communities in Zambia will come together to reduce waste, promote reuse and strengthen environmental stewardship through a community-led waste management initiative. By encouraging composting, responsible resource use and collective action, the project aims to reduce pollution, improve soil health and conserve biodiversity while building climate resilience. Through shared responsibility for managing local resources, the initiative promotes lasting changes in community attitudes and demonstrates how environmental protection becomes more effective when everyone works together.

Roots of Sharing: Indigenous Trees for Water-Wise Karoo Communities
(working with SAFCEI)

Seven small towns across the Karoo will work together to plant and care for indigenous trees that strengthen climate resilience in one of South Africa’s driest landscapes. Community members will share seedlings, knowledge and responsibility for nurturing drought-tolerant species that restore degraded land, reduce erosion and provide habitat for local biodiversity. By bringing generations together around practical conservation, the project strengthens environmental stewardship while building stronger community connections and resilience.

Faith in Harvest: Youth-Led Sustainable Food Systems for Green Action Week
(working with SAFCEI)

Faith communities across Eswatini will work together to build more sustainable food systems by sharing land, knowledge and practical skills. A community demonstration garden will showcase agroecological farming, indigenous vegetables and organic waste reduction, while workshops will encourage smart shopping and backyard gardening. Led by young people and supported by churches and community organisations, the initiative promotes food security, environmental protection and healthier lifestyles while demonstrating how faith communities can contribute to national climate goals.

TheNetwork for Consumer Protection

Positive stories of communities reducing plastic waste will take centre stage in this campaign documenting successful initiatives from across Pakistan. Through short documentary films, social media and a national stakeholder seminar, the project will showcase reusable shopping bags, household waste separation, community recycling and the important role of informal waste pickers. By sharing practical examples that already work, it hopes to inspire wider adoption of solutions that reduce plastic pollution.

Yayasan Perlindungan Dan Bina Konsumen (YLPK) NUSA

YLPK NUSA will advocate for stronger consumer protection by promoting recognised safety and sustainability standards for environmentally friendly products. The campaign will encourage greater transparency and trust in green claims while supporting clearer guidance and stronger standards that help consumers make informed, sustainable choices.

Youth Education Network (YEN)

Indigenous foods and the knowledge surrounding them will be celebrated and shared across communities in western Kenya. Through village forums, school activities, storytelling circles, seed exchanges, recipe sharing and local media, older and younger generations will reconnect around traditional food cultures. By strengthening food sovereignty and preserving local knowledge, the campaign seeks to improve nutrition, protect biodiversity and ensure valuable traditions continue to be passed on.

Association for the Defence of the Environment and Consumers (ADEC)

In 2025, ADEC Senegal will empower 300 young people and women by involving them in organic farming and local food systems. Through hands-on training, micro-gardening, food processing and digital sales platforms, the campaign will promote responsible consumption and economic self-reliance. Consumers will be engaged through awareness-raising events, the creation of short supply chains and a participatory labelling scheme. The project will strengthen ties between producers and consumers, improve food safety, support income generation and promote healthier eating habits. It will help tackle youth unemployment and dependence on imports, while advancing food sovereignty, gender equity and climate resilience at community level.

Ambio Sociedad Civil (Ambio)

Consumers will explore the links between healthy diets, plastic pollution and biodiversity through a campaign promoting more sustainable food choices. Working with youth volunteers, women community leaders, vulnerable families and people living with non-communicable diseases, the initiative will use digital pantry and plastic audits, online training and multimedia resources to encourage healthier eating and reduce reliance on ultra-processed foods and unnecessary plastic packaging.

Benin Consumer Health and Survival (BSSC)

The campaign will raise awareness of the health and environmental risks associated with chemically ripened fruit while promoting safer, natural alternatives. Fruit producers, traders, transporters, consumers and local authorities will learn about the dangers of substances such as calcium carbide and excessive use of ethephon, alongside traditional ripening methods that protect both consumers and the environment. By encouraging knowledge-sharing across markets and neighbouring communities, the initiative aims to improve food safety and public health.

Consumer Council of Fiji (CCF)

Traditional Fijian food knowledge is at the heart of this campaign, which will work with rural knowledge-holders to document indigenous recipes and food preservation techniques before they are lost. These will be compiled into a publicly accessible cookbook celebrating locally grown ingredients and low-energy cooking methods. By reconnecting urban and peri-urban consumers with traditional food systems, the campaign aims to strengthen food security, improve nutrition, reduce dependence on imported processed foods and build greater climate and economic resilience.

Consumer Education and Research Centre (CERC)

Communities across Gujarat will be encouraged to embrace more sustainable lifestyles by sharing, repairing and reusing everyday items instead of throwing them away. Through workshops, exhibitions, competitions, clothing and book sharing events and social media outreach, the campaign will promote practical circular economy solutions for students, women, young people and low-income households. By making sustainable choices more visible and accessible, it aims to reduce waste while strengthening environmental awareness and community participation.

Consumer Grassroots Association

Communities across Kenya will strengthen seed sovereignty by reviving indigenous seed saving and exchange practices. The campaign will train seed ambassadors, establish a community-managed seed bank and demonstration garden, organise seed-sharing forums and participate in a national seed and harvest fair. Working with farmers, women, young people and cooperatives, the initiative aims to protect biodiversity, strengthen agroecology and improve long-term food security through community ownership of local seed systems.

EcoWaste Coalition

Building on the success of its previous Green Action Week campaign, EcoWaste Coalition is shining a light on the people behind the Philippines’ garment industry while promoting more sustainable fashion. Through storytelling, community partnerships and support for circular textile innovations, the campaign explores the environmental and social impacts of garment production in Taytay, the country’s garment capital. It also highlights practical solutions including clothing redesign, upcycling, improved textile waste management and policies that reduce microplastic pollution and encourage more sustainable manufacturing, helping consumers understand the true story behind the clothes they wear.

Healthy Living and Women Empowerment Initiative

Women in Ayobo/Ipaja, Lagos, will come together to grow nutritious food using shared sack gardens that make productive use of limited urban space. Through practical training in composting, organic pest management and vegetable production, the campaign will strengthen food security, improve household nutrition and create opportunities to earn an income. Harvests will also support children experiencing malnutrition, demonstrating how community-based agriculture can improve both health and livelihoods.

Ligue pour la défense du consommateur au Bénin (LDCB)

By linking household composting with the creation of a community seed bank, this campaign demonstrates how waste can become a valuable local resource. Families, farmers, women and young people will learn practical composting techniques, share seeds and exchange knowledge that strengthens local food production. The initiative will help preserve climate-adapted seed varieties, improve soil health and reinforce community resilience through sustainable agriculture and biodiversity conservation.

Mycelium Media Colab

Mycelium will bring together storytellers, communicators and community practitioners to share creative skills that help people tell their own stories and amplify local solutions. Through hands-on learning, peer exchange and collaborative storytelling, participants will build confidence in using photography, video, writing and other creative tools to communicate the changes they are creating. By strengthening local voices and connections, the campaign will inspire communities to learn from one another and share stories that encourage action for a more just and sustainable future.

Participatory Ecological Land Use Management (PELUM) Uganda

Communities in Eastern Uganda will come together to strengthen indigenous seed systems, agroecology and climate resilience by sharing knowledge, skills and practical solutions across generations. The campaign will bring together farmers, women, young people, elders, schools and local leaders through indigenous seed fairs, agroecology exhibitions, tree planting, wetland restoration and community learning events. It also promotes renewable energy solutions that support sustainable food production and reduce pressure on forests. By combining traditional knowledge with local innovation, the initiative aims to restore biodiversity, improve food security and strengthen community resilience in the face of climate change.

Sustaining the Wild Coast (SWC)

Communities along South Africa’s Wild Coast will celebrate indigenous food systems by bringing together farmers, women, young people and traditional knowledge holders to share seeds, farming practices and food traditions. Through community cooking events, learning visits to climate-smart gardens and indigenous plant nurseries, participants will exchange practical knowledge about growing, preparing and conserving locally adapted foods. By strengthening biodiversity, promoting climate-smart agriculture and encouraging sustainable local food production, the campaign aims to build stronger, more resilient food systems rooted in community knowledge and cultural heritage.

Cans for Growth: Primary School Recycling & Food Garden Initiative
(working with SAFCEI)

Learners, teachers and families will work together to recycle aluminium cans that help support a primary school’s food garden, creating a practical link between waste reduction and food security. The initiative encourages children to develop lifelong environmental values while showing how small community actions can create lasting benefits. By turning discarded materials into a valuable community resource, the project promotes recycling, environmental responsibility and healthier school communities.

Greening Ghanzi District
(working with SAFCEI)

Communities across Botswana’s Ghanzi District will learn practical ways to reduce waste and use local resources more sustainably through workshops, dialogue sessions and hands-on demonstrations. The project will introduce composting, upcycling, recycling and backyard gardening while creating opportunities for mentoring and skills sharing. By encouraging participants to become Green Ambassadors within their own communities, the initiative seeks to strengthen local leadership, build environmental awareness and inspire lasting community action for a cleaner and more sustainable future.

Building Climate-Resilient Communities in Gababi, Nkayi District
(working with SAFCEI)

Communities in Nkayi District will strengthen their resilience to climate change through shared nutrition gardens, community seed banks and solar-powered irrigation systems. Training in agroecology, soil conservation, clean energy and climate-smart agriculture will help smallholder farmers improve food security while protecting natural resources. By sharing knowledge, infrastructure and sustainable farming practices, the project supports stronger local food systems, better access to clean water and greater resilience in the face of environmental challenges.

Fertilizer Trees for Sustainable Agriculture
(working with SAFCEI)

Women farmers in Phatha Village will demonstrate how fertilizer trees can naturally improve soil fertility while increasing crop productivity. By sharing tree seedlings with village chiefs and exchanging practical farming knowledge, the project promotes conservation agriculture that restores soil health, recycles nutrients and reduces dependence on synthetic fertilisers. Community members will plant nitrogen-fixing tree species in maize fields, demonstrating how traditional knowledge and nature-based solutions can strengthen food security while protecting the environment.

Yayasan Lembaga Konsumen Indonesia (YLKI)

Urban families in Jakarta will be encouraged to replace ultra-processed foods with healthier, locally produced alternatives through a combination of workshops, digital engagement and peer learning. Women from community health and neighbourhood groups will share recipes, meals and practical experiences while taking part in a Food Swap Challenge supported through WhatsApp and social media. The campaign aims to make sustainable food choices easier, healthier and more affordable for everyday households.

Association Togolaise des Consommateurs (ATC)

Small-scale farmers in Kpalimé will strengthen seed sovereignty by sharing indigenous seeds, traditional knowledge and practical conservation skills. Through radio programmes, workshops, a community seed and nursery exchange fair and creative awareness activities, the campaign will encourage farmers to reduce their dependence on commercial hybrid seeds and chemical inputs. By protecting local biodiversity and improving access to traditional seed varieties, it aims to strengthen food security and community resilience.

Associação para Defesa do Consumidor (ADECO)

Women in São Vicente will gain practical skills to reduce food waste while preparing healthy, affordable meals using local ingredients. Through hands-on cooking demonstrations, workshops and a public awareness campaign across radio, television and social media, the initiative will promote food preservation, creative use of leftovers and responsible consumption. Participants will also become community ambassadors, sharing their knowledge with others and helping to build more sustainable household food practices.

Centro Ecológico

Environmental action and community care come together in this campaign, which combines practical composting education with a long-running community crochet initiative. Students will lead composting workshops that encourage schools and communities to reduce organic waste, return nutrients to the soil and lower greenhouse gas emissions. At the same time, women participating in a community crochet group will continue sharing their skills to produce blankets for vulnerable families, demonstrating how knowledge, compassion and environmental responsibility can strengthen more connected and resilient communities.

Consumers’ Association of Penang (CAP)

Communities across Penang will come together to revive traditional herbal knowledge and celebrate nature-based approaches to health, food and everyday living. Through hands-on demonstrations, recipe sharing, seed and sapling exchanges and community events, the campaign will encourage people of different ages and cultural backgrounds to exchange practical skills and rediscover the value of locally available herbs. By promoting biodiversity, responsible use of natural resources and greener household practices, the initiative aims to reduce reliance on synthetic products while strengthening community connections and preserving traditional knowledge for future generations.

Consumer Eye Nepal

Students will become environmental ambassadors through a campaign that encourages schools to put sustainability into practice. Awareness sessions, hands-on competitions and student-designed models will explore renewable energy, rainwater harvesting, waste management and other environmentally friendly solutions. The most innovative ideas will be shared with local and provincial authorities, helping to connect young people’s creativity with future environmental planning.

Consumer Advocacy and Empowerment Fund (CADEF)

Small-space gardening will help low-income households in Lagos improve food security while making productive use of household waste. The campaign will train GreenLiving Ambassadors to establish home gardens, practise composting and share their knowledge with neighbours, creating a ripple effect throughout their communities. Supported by starter kits, mentoring and a digital awareness campaign, the initiative promotes practical, affordable ways to grow healthy food at home.

Consumer Unity and Trust Society (CUTS)

Across low-income neighbourhoods in Jaipur, this campaign will create community-led sharing hubs where residents can borrow, repair and exchange books, toys, tools and household goods. Through community consultations, awareness sessions, youth-led repair drives and storytelling activities, it will promote more sustainable ways of consuming while strengthening neighbourhood connections. Women Sustainability Champions will help build local leadership and encourage wider adoption of sharing economy approaches within the city.

Consumer Voice

Household food waste in Delhi will be tackled through practical workshops that help women, students and everyday consumers make the most of the food they buy. Participants will learn simple techniques such as meal planning, smart shopping, food storage, composting and reducing packaging waste. An e-book, videos and practical resources will help participants share these ideas more widely, encouraging lasting changes in household food habits.

Educar Consumidores

Consumers in Colombia’s Meta department will be connected with local agroecological producers and sustainable businesses through a digital directory shared on WhatsApp and social media. Supported by an awareness campaign and activities at local farmers’ markets, the initiative will help consumers discover healthier, locally produced food while strengthening regional economies. The campaign also promotes conscious consumption by encouraging choices that reduce plastic use and support environmentally responsible businesses.

Kenya Consumers Organisation (KCO)

Low-income communities in Nairobi will gain access to three Community Repair and Resource Sharing Hubs where they can repair broken items, borrow tools, swap goods and learn practical repair skills. The campaign combines hands-on activities with consumer education, community radio, social media and facilitator training to encourage more circular patterns of consumption. By reducing waste and household costs while building local skills and stronger community networks, it also seeks to advance the right to repair through a policy brief for national decision-makers.

Magsasaka at Siyentipiko para sa Pag-unlad ng Agrikultura (MASIPAG)

Young people are at the heart of MASIPAG’s campaign to build more sustainable and resilient food systems in the Philippines. Responding to the growing challenges facing farming communities, the initiative will strengthen the skills and leadership of young farmers through activities that encourage learning, collaboration and knowledge sharing. By supporting youth to engage in agroecology and sustainable agriculture, the campaign seeks to protect farming livelihoods, strengthen rural communities and ensure that future generations play an active role in building resilient local food systems.

Mazik Foundation

Communities, businesses and policymakers in Delta State will work together to tackle waste, plastic pollution and flooding through more sustainable consumption practices. The campaign combines a policy dialogue with the state government, training for small businesses on refill systems and reduced packaging, and a public awareness campaign using local radio and influencers. By encouraging practical alternatives to single-use plastics, it aims to inspire lasting changes in both policy and everyday consumer behaviour.

Swedish Society for Nature Conservation (SSNC)

The Max 5 Challenge encourages people to buy fewer new clothes and instead embrace sharing, swapping, borrowing, repairing and second-hand alternatives within their communities. Through clothing swaps, repair events and wider community engagement, the campaign will inspire more mindful fashion choices, extend the life of garments and reduce waste, while also calling on the fashion industry to take greater responsibility for clothing waste.

Southern African Faith Communities’ Environment Institute (SAFCEI)

The Southern African Faith Communities Environment Institute (SAFCEI) is supporting ten locally led Green Action Week campaigns across six countries in Southern Africa. Rooted in faith and community leadership, the programme will bring people together to share knowledge, skills and resources while taking practical action on climate resilience, sustainable food systems, biodiversity conservation and waste reduction. From community gardens and indigenous tree planting to recycling, seed sharing and climate action, the campaigns demonstrate how faith communities can inspire collective action and strengthen more resilient communities.

Building a Sharing Community Through Agroecology, Nutrition and Indigenous Knowledge in Zinatha
(working with SAFCEI)

Traditional knowledge and agroecological practices will be shared across generations during a community workshop in Zinatha that brings together farmers, women, young people, elders, caregivers and traditional practitioners. Participants will exchange seeds, learn practical techniques such as composting, organic fertiliser production, fruit tree planting and soil improvement, while exploring the links between nutrition, health and environmental stewardship. By strengthening food sovereignty and encouraging collective action, the project aims to build healthier communities and more resilient local food systems.

Advancing Food Security and Climate Justice for Vulnerable Women and Youth in Mufulira District
(working with SAFCEI)

Women and young people in Mufulira District will lead community efforts to improve food security while advancing climate justice. Through community gardens, tree planting, climate-smart agriculture and savings groups, the project will strengthen sustainable livelihoods and environmental awareness. Church-based dialogues and training will encourage faith communities to play a more active role in climate action and environmental governance, helping local people shape decisions that affect their communities while building resilience to climate change.

Green Youth Champions for Food Justice
(working with SAFCEI)

Young people in Mzuzu will become Green Youth Champions by learning practical skills in organic food production, food preservation and sustainable living. Working with existing youth and young mothers’ groups, participants will establish backyard gardens, improve soil fertility using organic methods and learn techniques that reduce food waste while increasing household incomes. An open day featuring seed swaps, product displays and community learning will encourage participants to share their knowledge, celebrate local food traditions and inspire wider community action for food justice.

Yemen Association for Consumer Protection (YACP)

As the use of solar energy grows, this campaign will help communities better understand how to safely use, store and dispose of solar batteries. Working with retailers, consumers and public authorities, the initiative will develop practical guidance, train retail outlets as community awareness centres and pilot a safe battery disposal system. By reducing the risks of toxic pollution, fires and environmental contamination, it promotes shared responsibility for the full lifecycle of renewable energy technologies.

Feeling inspired?

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