The Swedish Society for Nature Conservation (SSNC) started the Green Action Week Swedish campaign in 1990 and the international campaign in 2010 to showcase activities undertaken by organisations around the world that contribute to bringing about a better world for all. SSNC is Sweden’s largest environmental organisation. It has more than 200 000 members and 45 partners around the world. SSNC works at local, regional and international levels to encourage action on significant challenges related to environmental and social concerns.
SSNC undertakes this campaign in collaboration with Consumers International, the world federation of consumer groups that, working together with its members, serves as the only independent and authoritative global voice for consumers. Consumers International supports some of its members in taking part in the campaign.