Vision 2030

Consumer Education and Research Centre (CERC), India

It is critical that we encourage and support youth in taking up leadership roles in calling for a change to current unsustainable systems as it is youth that will have to live with the consequences of decisions made today. Their voices need to be recognised and respected.”

John Black, Artist

The Vision

Consumer Education and Research Centre (CERC), India conducted the “Envisioning Sustainable Consumption Futures” workshop on 2nd of October, 2023. Participants from different sections of the society gathered to deliberate on ways to lead a sustainable lifestyle and envision a sustainable future by 2030.  

The groups in the workshop identified practices that would lead to healthy lifestyle, sustainable & healthy eating, reducing negative impacts of climate change, energy consumption from renewable resources, reducing-reusing – recycling of waste , rain water harvesting, reusing grey water for gardening, terrace gardening etc . The artist has tried to depict the different measures identified in the workshop in a very traditional art form of Gond painting. The Gonds of Madhya Pradesh, are the largest indigenous  tribe of India. The Dravidian term Gond means “Green Mountains”. The Gond community is focused on preserving nature which is expressed in different illustrations of Gond Art.

What is your sustainable vision?

And how do we get there?


Consumer Education and Research Centre (CERC), established in 1978, is an Indian nongovernmental organisation dedicated to the education and empowerment of consumers and the promotion and protection of consumer interests through effective use of education, research, the media and the law. CERC has three main goals: to make consumers aware of their rights, to help them protect themselves, and to make providers of goods and services accountable. It has an in-house laboratory to support comparative produce testing of food, pharmaceuticals, personal care products and domestic electrical appliances.

2023 Campaign

CERC promoted sharing of pre-loved items and published brochures on millet recipes to promote the consumption of indigenous millet crops in its campaign. Its innovative platform – Aap le no Otlo – as a ‘give-and-take’ platform enables well-resourced urban communities to share pre-loved items with lower-income communities. This helps build a spirit of sharing community and extend product life. CERC also worked to raise awareness of the health benefits of millet through a fair in which women home-chefs shared their millet dishes and recipes, sold millet-based products and were able to network for further business opportunities.

This is part of the Mistra Sustainable Consumption research program in collaboration with Green Action Week.