Vision 2030

Ambio Sociedad Civil (Ambio), Costa Rica
The hand that holds the plate represents the responsibility of the individual who has the decision in his hands, to take consistent and responsible actions with the sustainability and protection of nature.”

Noilyn Vega Zamora, Artist

The Vision

This artwork embodies a vision of individual responsibility and conscious consumerism towards the environment. Through visual representation, it portrays the consequences of unconscious actions, juxtaposing a desolate earth with the potential for renewal through sustainable choices. The imagery of a hand holding a plate signifies the pivotal role individuals play in making environmentally responsible decisions. Emphasising the link between consumption and food, it advocates for sustainable practices such as organic farming and local sourcing. Supported by governmental policies, it encourages waste reduction, recycling, and the adoption of clean energy alternatives. The artwork underscores the importance of corporate responsibility in waste management and promotes a culture of sustainability through education and awareness campaigns. Ultimately, it seeks to inspire collective action towards protecting and preserving our natural resources for future generations.

What is your sustainable vision?

And how do we get there?

About Ambio

Ambio Sociedad Civil (Ambio) is a non-governmental organisation formed in 1989 for the promotion of citizen and environmental rights and for the greater empowerment of consumers. It has a long and distinguished track record in the area of sustainable consumption. Fundación Ambio sits on numerous committees and public bodies and has a well-established partnership with two national universities. Ambio as a member of Consumers International has been involved in consumer campaigns around the world.

2023 Campaign

Ambio focused on individual consumption habits, particularly around the need to support organic production. It collaborated with local groups and government authorities to endorse healthy eating and encouraged communities to engage in dialogue on this topic. The campaign was successful raising awareness of the unsustainability of current food production and consumption habits and in cultivating responsible consumer behaviour at the grassroots level with everyday consumers.
This is part of the Mistra Sustainable Consumption research program in collaboration with Green Action Week.