Vision 2030
Asociación Peruana de Consumidores y Usuarios (ASPEC), Peru
Both works highlight citizen values and transformation from a vision of responsibility and commitment for sustainable change.”
Juan Carlos Silva Bocanegra, Artist
The Vision
About ASPEC
ASPEC is a non-profit organisation founded in 1994 by citizens who wanted to take action against corporate injustice and government inaction. They focus on consumer protection and work on various issues such as food, agriculture, health and public services. ASPEC has conducted many successful campaigns with high media impact and filed hundreds of legal actions to defend consumer rights.
2023 Campaign
ASPEC’s campaign promoted consumption of pesticide-free food and support for urban agriculture. Activities included setting up organic gardens in less-privileged areas, mostly close to community kitchens and in areas prone to dumping of waste. Communities were involved in establishing the gardens, fostering a sense of ownership of them. ASPEC also hosted fun, educational events on responsible and conscious eating with consumers of all ages. Participants were able to reflect on their own consumption habits and their role in conserving natural resources.