Vision 2030

Yemen Association for Consumer Protection (YACP), Yemen

Keeping the environment clean and pollution-free with eco-friendly alternatives.”

Asma Al-Arifi, Artist

The Vision

The vision prioritises the building of awareness and understanding of our environmental resources while combating plastic pollution. Through the application of domestic laws, international conventions, and strategic decisions, the environment is safeguarded and plastic pollution mitigated. Integrated management efforts aim to reduce plastic waste in coastal, marine, and mountainous areas, preserving their natural beauty. Strengthening coordination and cooperation, civil society organisations dedicated to environmental and consumer protection are empowered, enhancing their capacity to tackle plastic pollution and contribute to a healthier, more sustainable world.

What is your sustainable vision?

And how do we get there?

About YACP

The Yemen Association for Consumer Protection (YACP) is one of the most active NGOs in Yemen. It was created in 1997 and has more than 500 individual members. YACP comprises three local organisations. Consumer awareness represents its main activity. YACP publishes brochures, manuals and magazines, which it then disseminates to consumers at the grass-root level.

2023 Campaign

Yemen consumes 50 billion plastic bags a year; these pose a risk to ecological health but there is a lack of safe, sustainable alternatives. YACP’s campaign used workshops to raise awareness of the hazards posed by these bags and the need to shift this habit of using plastic bags. It also distributed 1 000 cloth bags in 10 shopping centres, both to raise consumer awareness of the problem and to highlight the issue to retailers. And it conducted a community association-led field campaign to plastic bag factories to collect samples to ensure compliance to any claims of biodegradability.

This is part of the Mistra Sustainable Consumption research program in collaboration with Green Action Week.