Asociación Peruana de Consumidores y Usuarios (ASPEC)
The COVID-19 pandemic has exacerbated economic and social inequalities in Peru. Some of the worst affected have been: small farmers in rural high Andean areas who till now have managed to maintain their ancestral farming techniques; and consumers, who have nonetheless developed a growing interest in healthy and environmentally friendly food alternatives. ASPEC’s 2021 campaign seeks to create spaces in itinerant fairs where consumers and farmers can form a community to promote the exchange of Peruvian agrobiodiversity products. The campaign will encourage ‘sharing community’ among citizens in the face of consumerism and contribute to the care of Peruvian agrobiodiversity.