Associação para Defesa do Consumidor (ADECO)
There has been a substantial growth of waste and unsustainable consumption in Cape Verde over the last few years. This is caused by poor infrastructure for waste management and increased imports during the COVID-19 pandemic. ADECO’s 2021 “Green Community” campaign, which will leverage national TV, radio and social media, aims to inform, sensitize and educate communities, consumers and Cape Verdean society on how to reuse plastic packaging waste, with a specific focus on female empowerment. The campaign will create a plaKorm to share plastic packaging waste information and services, managed by two community leaders, and will implement circular waste management in the city of Mindelo, São Vicente.