Consumer Council of Fiji (CCF)

As demand for food and agricultural products increases, unsustainable farming activities such as deforestation have increased in Fiji. Uncontrolled and unsustainable deforestation causes extreme soil erosion and results in lost productivity, as well as more frequent and extensive flooding. CCF’s 2021 project aims to leverage the Solesolevaki (sharing and working together in native language) culture of Fijians to collectively advocate and educate villages on the impact of uncontrolled deforestation. The project will see a close collaboration between the Consumer Council, Ministry of Agriculture along with village heads who will jointly come up with amicable solutions.