The Network for Consumer Protection in Pakistan

TheNetwork’s project is inspired by the 2020 economic survey of the UN Economic and Social Commission for Asia and the Pacific that suggests that consumers should choose sustainable lifestyles. TheNetwork proposes to train groups of university students on the concept of nudging and how to utilise nudging in a subtle yet effective way of causing behaviour change towards sustainable consumption, and encouraging sharing of resources within communities as the foundation of long-term sustainability. Nudging through the promotion of the universal message “What`s Mine Is Yours” will stimulate swapping, sharing, bartering, trading and renting.